Sponsorship Opportunities
The team is always seeking motivated marketing partners.
Why Sponsor a Racing Team ....
Auto Racing Fans
Race fans are among the most loyal, dedicated and diverse fan base of any sport. More than 1 in 3 people on the street enjoy watching motorsports events. NASCAR - probably the most ubiquitous name in racing, is the number two most-watched sport on television.
Polls conducted in Northern California show that Auto Racing is ranked at the top of sporting interests and attendance.
And, race fans are in the prime financial and spending target market groups. They are three times as likely to try and purchase racing sponsor's products and services and will actively seek out and patronize sponsors. |
Click Here for a PDF File
Of the 2011 Sponsorship Package |
 What Makes Stock Car Racing Different?
The key to Stock Car racing’s popularity is the up-close and personal interaction with the fans. Professional sports stars are, in general, unapproachable. To get an autograph of your favorite ball player is nearly impossible. But Stock Car racing, especially at the local level, offers fans the unique opportunity for personal contact with the drivers and the cars. This interaction cements the personal identification. Stock Car racing is more than a driver and a car, it is an entity requiring knowledge, aggressiveness and showmanship - it is a team sport as much as any other.
| Gender Distribution |
| Male: 60% |
| Female: 40% |
Family Statistics:
36% of families with kids under 18 are racing fans and participate or attend racing events. |
|
| Age Distribution |
| U.S. Population |
NASCAR Race Fans |
| 18 - 34 32% |
32% |
| 35 - 44: 21% |
26% |
| 45 + 47% |
43% |
|
| Income Distribution |
| U.S. Population |
NASCAR Race Fans |
| $30,000 - $50,000 |
29% |
| $50,000 - $75,00 |
22% |
| $1000,000 |
8% |
|
What does this add up to for a sponsor?
By sponsoring a driver, car, or racing team you are associating yourself with a powerful brand recognition and marketing avenue.
Visual Exposure
Sponsors receive exposure through racing events with visual logos and banners displayed on cars, haulers and uniforms.
Verbal Exposure
They get verbal exposure through public address announcements, driver interviews and association with a driver.
Local,
Region and Global Exposure
They also get extensive internet coverage by their association with a driver. Driver websites, racing websites can strongly feature the sponsors logos, products and contact information.
Sponsorship is NOT a Donation
For a sponsorship to have value for a company it has to prove itself as a profitable marketing venture. It must show a positive return on investment or ROI.
 Here are some examples of how we can promote your company and products.
- Paint Schemes:
- Logos on the Car
- Logos on the Hauler
- Internet Exposure
- Product Promotion
- Press Releases and Media Coverage
The information we have presented here only begins to scratch the surface of what a sponsorship can be, and what it can do for your company. We look forward to discussing the various methods we can use to maximize a marketing partnership.
Please contact us about sponsorship opportunities.
Email: edgmotorsports@yahoo.com
Eric Gannon Racing
(530) 526-8640
5388 Westside Rd.
Redding, CA 96001 |
